On the fourth annual #GivingTuesday, held December 1st this year, preliminary estimates suggest that total donations exceeded $117 million, nearly a 50% jump from last year's numbers.
Following the annual blowout retail sales on Black Friday and Cyber Monday, #GivingTuesday is a global day of generosity during which donors can give to hundreds of charitable organizations around the world.
The campaign originated in New York City, when cultural center 92nd Street Y set out on an endeavor to bring people together around the values of service and giving back. Since its inception, #GivingTuesday has broken the Guinness Book record for Most Money Raised Online for Charity in 24 hours and brought about in hundreds of millions of dollars in contributions to charitable organizations.
Here are some impressive stats from DonorPerfect (a payment platform for donations) that demonstrate the campaign's success this year:
- The average online gift increased by 29 percent as compared to last year, up to $174.83.
- Mobile devices accounted for 35 percent of online donations, up from 30 percent in 2014, 24 percent in 2013 and 14 percent in 2012.
- Non-online giving accounted for DonorPerfect’s largest, $800,000, and smallest, $0.01, donations of #GivingTuesday. The average non-online donation was $228.43.
Several Be Seen, Get Screened advocacy partners joined forces with #GivingTuesday to bring such overwhelming generosity to colon cancer patients and survivors. For example, Chris4Life foundation surpassed its $10,00 fundraising goal, and Colon Cancer Alliance and Fight Colorectal Cancer were also named #GivingTuesday partners.
If you're looking to make a difference through worthy organizations that support colon cancer, check out our Guide to Giving.